Volkswagen

Vägen Framåt

When Sweden’s most sold work vehicles, Caddy, Transporter and Crafter, turned electric, it marked more than a product launch. It was a milestone for an entire industry.

At Abby World, we built the brand platform The Road Ahead (Vägen Framåt) to reposition Volkswagen Commercial Vehicles as a sustainable leader on the Swedish market. The platform connected every touchpoint, from film and OOH to PR and content, under one unified direction: progress through responsibility.

The launch campaign introduced the new electric lineup with a message as grounded as the vehicles themselves: the future of work is electric.