Heartchild Foundation

Heartbeats

The Swedish Heartchild Foundation wanted to raise awareness and drive donations for the 1.3 million babies born each year with congenital heart disease.

We sampled the heartbeat of one-year-old Dante, who was born with three heart defects, to create a new version of The Knife’s ‘Heartbeats’. The song formed the centerpiece of an integrated campaign on WHO’s International World Heart Day 2020. Every time someone listens all proceeds go to The Heartchild Foundation.

The song has 3 million plays on Spotify.

A special thank you to Creative Director Oskar Hellqvist, the true heartbeat behind this campaign. As a father of children born with heart conditions, his passion, brilliance and leadership gave this project its soul. It remains the most emotionally charged experience of my career, one I’ll carry with me forever.