Evian

I Wanna Live Young

Global brand platform for Evian Water.

I Wanna Live Young builds on the brand’s long-standing “Live Young” ethos, inspired by Evians naturally occurring electrolytes that refresh body and mind.

We introduced “I Wanna” to modernize this heritage, turning it into a global rallying cry for a new generation: a thirst to explore, express, and evolve. Featuring inspirational figures who refuse to be defined by a single path or title.

Revealed through grand-scale global launches.