COOP

Old Milk

Food waste is a global problem, and Sweden is no exception. A large contributor to this problem is that people often throw away products that have passed their best-before dates, without smelling or tasting first.

To raise awareness of this growing waste problem, we created Old Milk, a perfume that smells just like milk gone bad. It’s the first scent in the world that people can use as a reference to know when their milk is drinkable or not.