CHIMI & Koenigsegg

G-Force

A collision of subcultures and surrealism. As a brand for those living a dopamine soaked lifestyle, CHIMI joined forces with Yung Lean, the underground icon who shaped a generation and Koenigsegg, Sweden’s most untouchable export.

A collection inspired by racing culture and the thrill of speed. The launch campaign raised a question we’ve all asked ourselves for quite some time: Can Yung Lean in a Koenigsegg reach the speed of a bullet?

What began as a sunglasses drop became a national headline and a global cultural moment, proof that CHIMI had transcended accessories and entered mythology.