CHIMI

SKI Collection

The 2021 SKI Collection was CHIMIs most technical drop to date. Every feature was crafted for precision: Dual lens system, anti-fog ventilation, magnetic fastening for easy swapping of lenses

We turned the product release to a visual experiment. Each technical USP was transformed into a symbolic visual, together forming a hypnotic, cinematic language that defined the campaign.

A campaign where performance and engineering became art.