CHIMI

Optics

When CHIMI entered optical eyewear for the first time, we symoblized the new era with a robotic arm as the central character of the campaign. The campaign explored the relationship between craft and technology. The mechanical perfection required to produce optical lenses and the emotional intelligence needed to design something people actually want to wear.

Through minimalist set design and cinematic motion the campaign established the brands transition from sunglasses to a complete vision universe.