CHIMI

New York Opening

Somethings in the air.

To mark the opening of CHIMIs first US flagship in SoHo, NYC, we launched an outdoor spectacle. Oversized CHIMI frames soaring above intersections, gliding past traffic lights, hovering in mid-crosswalks.

Against the backdrop of the citys relentless pace, the flying frames symbolised CHIMI’s arrival. And its invitation: All roads leads to 110 Grand St.