CHIMI

Expeditions

CHIMI frames is meant to last.
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Every year we teamed up with the creative engine Shadrinsky to send our frames and our ideas into real-life extremes. These films turned chaos into a testing ground. What started as spectacle became proof of product: lenses that hold, hinges that last, and design that endures wherever life drops you.

Shadrinsky brought their trademark mix of daredevil spectacle and subtle humour. The outcome was moments of cinematic unease turned into viral gasoline.